Mindful MUSE — Shannon Vaughn of Pursoma

The Mindful Muse is a series featuring amazing people who live life with authenticity and passion, and inspire others to lead more fulfilling lives as well! 

It was Shannon Vaughn's mom who instilled in her the belief that what you put in your body matters to your health and well-being. Shannon's modeling career taught her that it's not only a poor diet, a relentlessly busy lifestyle and lack of sleep that take a toll on your health, but also what you put on your skin.

With her childhood upbringing and life and work experiences as the wind beneath her wings, Shannon Vaughn ended her modeling career and embarked on her self-discovery journey. Her studies of philosophy and history of mathematics and sciences at St. John's College, as well as those at Kripalu (Massachusetts), The Rose Program (NYC), and The American Institute of Vedic Studies (India), along with her travels to France, Lebanon, and Saudi Arabia were the foundation that led her curious nature to learn anything everything she could about wellness, health and beauty.

However, it was the life-altering experience of being diagnosed with an ovarian cyst at the age of 32 that pushed Shannon to commit to truly live from her center. It was from this place of intuition and careful research for the best alternative healing modalities, practices and practitioners that Shannon embarked on yet another powerful journey: her detoxification and healing from within with a focus on eliminating toxins through the skin. This experience not only led her to a full recovery and radiant health, but also inspired her to found Pursoma in 2013 and never look back.

1. Can you introduce yourself to our readers?

Hi, I am Shannon Vaughn, and so grateful to be asked to speak with you.

2. What led you to start your business?

A personal journey from having great health (supposedly) to being unwell and then getting better. It was this transition to wellness and the understanding I gained about what it meant to be truly healthy that inspired me to want to spread that message to others and share with them the tools to do it.

3. What do you enjoy most about what you do? What is your biggest challenge?

I really enjoy product development and the hands-on research that I do to create products. I go and meet farmers, nutritionists, scientists, researchers, and all the experts in the fields of the ingredients that I’m seeking. I love learning from them and seeing what they are passionate about.

My biggest challenge in business is the same as it is in my life. I have a tendency to be spontaneous when I am passionate about something and that’s not always good. I did something called a human design report and it said that I should implement the practice of ‘waiting to respond.’  To allow myself to sit with an idea, examine it and meditate on it until there are obvious signs that I should act on it. It’s been really helpful to remember to ‘wait to respond.’

4. What inspires you to keep going when you are afraid?

WellI prefer to separate inspiration and fear. I would say that I am not inspired if I am afraid. I am inspired by new ideas and my own spirit to create and that only happens when I am thinking clearly and not influenced by fear. I can be driven by fear (or of things that I have experienced before that I do not want to experience again) which can lead to success but I don’t think that is where inspiration stems from, nor a healthy way to success.

Inspiration for me comes from a place when I am very much at peace and able to see things clearly without any fear blocking me. That is a challenge we all face when we try to be mindful; to let go of being afraid so that we can gain clarity and can be inspired from a place of peace.

5. What does balance mean to you and how does that manifest in your daily life?

I know when I am out of balance because I can “feel it.” Certain things overwhelm me that should not. As I mentioned earlier regarding the “waiting to respond” challenge, I am very spontaneous in my life and sometimes I need to reign that in to have time for self care and to rebalance myself. When my time for self care is taken away I feel unbalanced. When I have planned time to disconnect and I end up on my computer and phone way too much, that’s when I feel out of balance the most.

6. Who do you look up to in your personal life and/or your business?

I like to look at other business owners that have had an idea and turned it into something substantial, especially the ones that come up with the more eccentric ideas. It’s so much harder to convince others of a novel idea and seemingly out of the box idea than one that has a previous existing model.

7. How do you incorporate a holistic lifestyle into your daily life?

I try to keep a daily routine but if I feel I have gotten off track, I create a two week program that I journal. I make 2 appointments for either a colon therapist, massage therapist, intuitive, acupuncturist etc. Then I begin my day the way I should with 10 min pranayama and 10 min meditation and continue the diet that I know is best for me which is lots of green juices and a vegetarian cooked and raw diet; this reset reminds me of what needs to happen in my daily life to look and feel my best.

8. What are the tools in your holistic toolbox?

Water, daily green juice, a clean body oil, floral essences for mood and stress regulation, Pursoma baths, and a good book instead of reading on the laptop.

What is on your nightstand?

A book about hypnobirthing because I am pregnant. Emu oil from a Montana farm that I know - great for the belly and dry winter skin.

If you could have one special power, what would it be and why?

Hmm, I think a special power would be to have a brain that works like Stephen Hawking.

What is your favorite ritual?

A good day of exercising outdoors in the summer, with 25 miles of cycling and then making a fresh green smoothie and taking a swim.

For more information on Shannon, Pursoma or any of their decadent products, visit them at Pursoma Life. And because it is so inspiring we want to share Pursoma's manifesto:

OUR MANIFESTO We awaken inner beauty. We believe that vibrant health is our birthright. We endow humanity with the understanding, tools and community to reconnect with their innate inner beauty. We nurture not only the physical body, but also the complete emotional wellbeing by providing healthy, life-giving and affirming tools for radiant rejuvenation. 

We empower audacity. We believe in the tenacity, brilliance, strength and disarming warmth of humanity. But we know it isn’t always wine and roses––which is why we believe in the ability to laugh at ourselves, to be accepting of our faults and loving towards our flaws. We embrace our quirks, our humanity and greet our imperfections with a wink and a smile. 

We endeavor to uncover what is true. This process is not easy. It takes work. Fearless perseverance, honest reflection, proactive self-inquiry, and above all a desire to improve oneself––to awaken. 

We are here to shift our collective conscious. Through our products, partnerships and education, we aim to awaken the true inner beauty within each and every one of us. We believe that when we are able to see our beauty within, we are better able to see the beauty that is all around us, and then we can truly shift the collective conscious.